Google Ads and search advertising strategy.
Negative Keywords Guide for Google Ads
Negative keywords are one of the easiest wins in Google Ads \u2014 most advertisers set them once and forget them. Here's how to actually use them well.
Google Ads’ New ‘Strongest Match’ Label
Google is testing a new "Strongest Match" label on Search Ads \u2014 a real signal that relevance, not just bid size, is what earns visibility now.
When Branded Search Should Use Smart Bidding
A quiet change in how Google Ads pools conversion data means branded search on smart bidding is now defensible, even without competitor bidding.
Right Clicks Beat Cheap Clicks
The biggest Google Ads mistake isn't wasted spend — it's efficiently paying to reach the wrong people. Here's why relevance beats cheap clicks every time.