Google Ads and search advertising strategy.
Track Budget Utilization in Google Ads
This simple Google Ads column shows percent of daily budget used over seven days.
Google Ads 2026 Benchmark Cheat Sheet
Ideal Google Ads benchmarks for 2026 to scale profitably and reduce wasted spend.
The Google Ads “Best Practices” I Ignore on Purpose
I challenge many so-called Google Ads best practices because context matters and results matter more.
Google Ads First Impression: Why It Matters More Than Cheap Clicks
Cheap clicks don't matter if nothing converts. Why your Google Ads first impression \u2014 title, pricing, delivery, reviews \u2014 matters more than CPC.