Hook Faster: Use BAB to Stop the Scroll
You have about 1.7 seconds to hook attention. Open with pain, not product \u2014 the BAB (Before, After,...
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Performance Marketing Insights by Shaikh Khannan
Scale Brands.
Not Just ROAS.
Real-world insights on performance marketing, media buying, Google Ads, Meta Ads, Facebook Ads and PPC — plus ecommerce marketing, lead generation and conversion optimization, from someone who manages actual paid media campaigns for Pakistani e-commerce brands.
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Featured Article
Latest
Career & Mindset
3 min read
Resume Skills for Senior Performance Marketers
"Google Ads, Meta Ads" on a resume proves nothing for senior roles. Here's how to structure resume skills around measurable ownership and real impact.
Newest
Meta Ads
3 min read
9-Step Roadmap to Master Meta Ads
Most people struggle with Meta Ads because they skip the fundamentals. A 9-step, 3-phase roadmap from account setup to scaling with real discipline.
Newest
Google Ads
3 min read
Negative Keywords Guide for Google Ads
Negative keywords are one of the easiest wins in Google Ads \u2014 most advertisers set them once and forget them. Here's how to actually use them well.
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Latest Articles
Google Ads’ New ‘Strongest Match’ Label
Google is testing a new "Strongest Match" label on Search Ads \u2014 a real signal that relevance, not...
Why Meta Ads Reward Better Marketers
Meta Ads no longer hide weak marketing \u2014 they expose it. Why customer understanding, offer strength, and creative...
Fix Funnels Before Blaming Meta Ads
Meta Ads spending money without producing leads? The funnel is usually the real culprit, not the ads. Here's...
Why Cheap Agency Fees Kill Growth
Cheap agency fees don't buy senior talent \u2014 they buy a budget that can't fund what's being promised....
Claude Runs Your Meta Ads
Claude can now run your Meta Ads account \u2014 competitor spying, creative generation, fatigue detection, budget reallocation, and...
Combine Highest Volume with min ROAS (Beta)
Meta's beta test pairs Highest Volume bidding with a minimum ROAS floor — a real fix for a...
Complete Meta Ads Syllabus
A complete Meta Ads roadmap from beginner fundamentals through agency-level scaling — structured, data-backed, and built to remove...
Why AI Hooks and Human Closers Win Together
AI-written ads get more clicks. Human-written ads close more sales. Here's the hybrid workflow that captures both.
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About the Author
I'm Shaikh Khannan.
I'm Shaikh Khannan.
I turn ad spend into profit.
Karachi-based performance marketer and media buyer. I write about growth marketing, ecommerce marketing and paid media as I scale e-commerce brands with Meta & Google Ads — no fluff, no theory, just what's actually working right now.
✓ Google Certified
✓ Meta Ads Specialist
✓ 20+ Brands Scaled
Working Together
How I Work
Simple process. Real results. No fluff.
Book a Free Audit
Schedule a 30-minute call. I review your Meta or Google Ads account before we speak — so we get straight to insights, not introductions.
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I Review Your Account
I dig into your campaigns, creatives, audience structure, and attribution. I identify exactly what's wasting budget and what has scaling potential.
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We Build a Growth Plan
You get a clear action plan — retainer, project, or one-off audit. No long-term lock-ins unless it makes sense. Results first, then commitments.
Get in Touch
Let's Scale Your eCommerce Store
Have a project in mind? Reach out and let's talk about how I can help grow your brand.
Location
Karachi, Pakistan
Email
WhatsApp
Find Me Everywhere
Availability
Open to new projects
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Shaikh Khannan – Performance Marketer
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