CTR vs. Conversions: Why High Clicks Don’t Mean High Sales
A campaign with 0.8% CTR scaled to 6 figures in 30 days. High CTR isn't the goal \u2014 conversions are. Here's what to track instead.
Why CTR and CPM Can Mislead Your Strategy
High CTR, low CPM, still no results? These metrics are signals, not outcomes. Here's what to track instead if you want real, scalable growth.