Claude recently shipped a set of skills, and we’ve refined a batch specifically for paid ads work — free to use, no code required.
What the Google Ads skills do
The Google Ads pack covers five common pain points. The negative-keywords skill finds wasted spend and hands you a block list. The pmax-auditor grades your Performance Max assets and flags exactly what to fix. The rsa-generator writes responsive search ads that don’t read like they came from a template. The search-terms skill surfaces your real winners and losers from the reports you already have. And the shopping-feed skill checks titles and descriptions for the issues that quietly tank feed quality and conversions.
What the Meta Ads skills do
The Meta pack also has five, each aimed at a specific creative or setup problem. The ad-copy skill writes primary text that actually sounds like your brand. The asc-auditor catches setup mistakes inside Advantage+ campaigns before they cost you. The audience-builder suggests targeting based on your actual customer profile, not generic interest categories. The creative-analyzer scores your ads and explains what’s driving performance. And the hook-optimizer rewrites your first three seconds — the part that decides whether anyone keeps watching.
How to actually use them
It’s a short process: drop the skill folder into Claude, connect your Google and Meta Ads accounts, and tell it what you need. Claude reads the skill and works from there. No API keys, no custom setup, nothing for a team to configure before getting value out of it.
Why it’s worth trying
These skills take work that used to require a full toolchain — audits, creative scoring, copy drafts — and compress it into a conversation. That means less manual grinding through spreadsheets and faster testing cycles, and it means smaller teams can cover more ground without hiring ahead of need.
Where to go next
For official platform guidance, Google Ads Help and Meta Business Help are worth bookmarking. A few posts on this blog that pair well with the skills:
- Claude Builds Ads Dashboards Fast
- Anatomy of a High-Converting Meta Ad
- How the 1% Advertiser Wins Consistently
- One-Click Claude Connector for Google & Meta Ads
- Claude + MakeUGC + Seedance Hyper-Realism
Request the folder, link your ad accounts, and test one skill at a time rather than all five at once — it’s easier to tell what’s actually helping. Note what improves, share it with the team, and keep iterating from there.