General performance marketing and media buying strategy.
Why It Now Takes 11 Touchpoints to Convert a Customer
It used to take 7 touchpoints to convert a customer \u2014 now it's closer to 11. Why modern buyers need more trust, and how to make each touchpoint count.
Why Your Viral Content Isn’t Driving Sales
Millions of views, no sales? Viral content without a clear offer is just expensive visibility. Here's what actually turns views into revenue.
Scaling Your Ads? Don’t Skip These 3 Critical Steps
Scaling doesn't start inside Ads Manager — it starts with the foundation underneath your ads, long before you increase spend.