How We Cut Facebook CPA from $115 to $55
A client's Facebook CPA dropped from $115 to $55 without a product or market change \u2014 just a full campaign structure rebuild. Here's exactly how.
Broad Targeting in Facebook Ads Beats Complicated Strategies
Broad targeting isn't lazy \u2014 it's strategic. Why simpler Facebook ad campaigns keep outperforming over-engineered ones.
Launching New Ads Weekly is the Key to Find Winning Creative
Not launching new ads weekly on Meta or TikTok means leaving money on the table. Here's why fresh creative aligns with what the platforms actually reward.
The New Way to AI Static Ads Creation
Waiting days for static ads from a freelancer no longer makes sense. AI can now generate tested variations in hours, not days.